Fashion Selfie Competition
Richmond Mall
All shoppers had a chance to participate in a competition by commenting on their photo tagging their friends.

Five winners took home $500 Richmond Mall Gift Cards. Weekly draws gave additional opportunity to engage with the community on Richmond Mall Facebook page.
Promotion
Set up at as a stylised stand alone installation with a backdrop, Selfie Station enabled shoppers to take photos and instantly share directly to Richmond Mall Facebook page.

To receive their photo, customers entered their details. The link to individual photos was delivered by email and sms.
Results
1,247
Photos created
506,535
Photos impressions
1,227
Emails sent
573
SMS delivered
As part of the form, everyone had a chance to sign up to Richmond Mall Loyalty programme. 1,038 — total database sign ups.
Engagments
3,280
Shares
2,423
Comments
6,489
Likes
Micro Influencers
Further analysis via Micro Influencer Interlike plug in has identified 22 micro influencers.
Additional Customer Insight
The entry form delved deeper into customer's location. Top suburbs specified in the table below, the others included Mapua, Upper Moutere, The Wood, Takaka, Wakatu, Appleby, Nelson South, Toi Toi , Atawhai, Tapawera, The Brook, Bishopdale, Murchison, Blenheim, Collingwood, Ohoka, Ruby Bay, Westport, Beachville, Dove Dale, Foxton, International, Korere, Lower Moutere, Main South, Marsden, Monaco, Picton, Rivers Dale, Waimea, Whakatu.
The entry form asked about customers' favourite fashion shop within the centre. Here is the full breakdown of the results:
Sentiment
Enquire
Name
Phone
E-mail
Best time to contact