Silverdale Shopping Centre Opening
Customer Engagement
Set up as it's own bright and beautiful branded space, Selfie Station enabled shoppers to take photos and instantly send it to themselves.

To receive their photo, customers entered their details including their name, last name, email, phone number (optional) and suburb.

View full gallery here.
Competition
All shoppers had a chance to participate in a competition by sharing their photo publicly on Facebook or Instagram with #silverdalemallnz. Three winners winner took home $1,000 Farmers Gift Card each.

Every week a winner was announced on Silverdale Facebook page attracting a lot of positive engagement with the community to the new page.
The promotion ran for 23 days with one Interlike Selfie Station and was supported by brand ambassadors for the first 3 days and following weekends.
Results
1,125
Photos created
151,439
Social impressions
1,026
VIP sign ups
427
Mobile numbers
FACEBOOK ENGAGEMENT
450
Shares
1,170
Comments
10,350
Likes
INSTAGRAM ENGAGEMENT
450
Shares
20
Comments
539
Likes
MICRO INFLUENCERS
Analysis via Micro Influencer Interlike plug in has identified 12 micro influencers.
ADDITIONAL CUSTOMER INSIGHT
Being a new shopping centre, it was important to understand where the majority of the customers are traveling from to visit. Top five locations have been identified.
Sentiment
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