Today, the retail space has evolved from simply being a quick stop into fuller immersive brand experiences. Shoppers have turned into retail 'tourists' who are after an environment that exudes brand feeling, culture and relationship. It's a perfect opportunity to build on these offline brand experiences and initiate a lasting conversation online. When done right, it can result in deep meaningful connection with the customer and retain brand loyalty.
As you walk through the shopping mall, there are highly styled concept stores displaying latest promotions. Designed to make shoppers walk in, experience the brand's atmosphere and ultimately purchase. However, often that's where the connection ends.
On the other hand, corporates recognise the power of digital. They invest into social presence and email to nurture customer relationship. The visual merchandising on ground often don't work with the social team and this is where there is wasted marketing investment. Using cost effective Interlike platform, retail brands can link the social and visual department leveraging on ground activity to social connection.