With customer experience as the biggest priority, VW created a very welcoming space and stayed away from hard-selling techniques. Their presence at Fieldays was infused with the brand values making their tent a place for customers to feel their hospitality.
This resulted in skyrocketed sales and brand loyalty. On top of that through content and shares, there was a lot of social engagement
beyond the event from those who couldn't make it to Fieldays.
Everyone who stepped into the tent from vendors, suppliers, organisers, customers and the VW team themselves had so much enjoyment that it did not feel like an expo. Even VW NZ's general manager, Tom, was on first name basis with the customers. We can see how much care they put towards each individual that walked in. This is a testament to how they treat customers outside of Fieldays deserving them the Roy Morgan Research Customer Satisfaction Award for Car Manufacturers.