Personalised authentic interaction really fills a deep rooted need for consumers to be appreciated for their uniqueness. Experiential can become very overwhelming for people especially when there are too many things happening. Personalisation can help cut through noise and attract your customer to you. One of the best ways to do this is to introduce something that is solely for them while tying it in with your product or service. One of the best examples that has succeeded in this is Coca Cola's Share a Coke
Great local example is from New Zealand FashionWeek where Microsoft were promoting their new product, Surface
, one of the best tools for designers to sketch and envision their designs. They encouraged attendees to take their favourite fashion poses, share it on Instagram with the #surfacesketches. Then a brilliant illustrator, Myles Lawford
, transformed the photos into unique sketches. We took part and shared our own fashion photo which was chosen to be sketched and now considering purchasing a Surface.