Being high-traffic locations with a diverse and international mix of consumers, brands see airports as an interesting setting for marketing campaigns. Wellington Airport discovered a successful mechanic to grab attention from busy daily travellers within the airport terminal space.
Promoting Jetstar Airways, Wellington Airport partnered with Interlike to provide travellers with a friendly, simple and fun installation designed to autonomous. Create branded content of customer photos, easily share to Facebook, track social reach and engagement plus collect an opted in unique customer data base. Interlike photo marketing platform combined with an eye catching photo wall installation enabled busy families, time poor business people and the intrepid a quick and easy activity to enter the draw one of 20 flights to 2 available popular Australian destinations.
Wellington Airport used open spaced photo booth to enable travellers to enter the competition surrounding the #MyJetstarSelfie campaign. Deployed in terminal with two beautiful eye catching photo sets promoting Melbourne and GoldCoast destinations. A simple but effective mechanic where customers choose which city they would like to discover, snap a photo enter details and share instantly to win. As part of the automated Interlike sharing mechanic a branded HTML email delivered directly into customers inbox offered customers an second entry to win by posting their photo on Instagram with #MyJetstarSelfie.
Within the 4 week campaign, Wellington Airport engaged with users on social media and collected a qualified customer database for further relationship marketing. The Business Results
The most recent results on cost per lead per industry was conducted on March 2017 by Survey Anyplace
. As reported by the article, the current cost per lead for travel industries is $29 per lead
By using Interlike's photo marketing platform, Wellington Airport collected a total 1,379 unique leads
driving CPL down to just $3 per lead
. In addition we delivered 479,617 impressions
on Facebook from customer content shared by Interlike mechanic to Wellington Airports offical Facebook page.