Peter Rabbit
School Holiday Promotion
Westfield
All shoppers had a chance to participate in a competition by sharing their photo publicly on Facebook with @WestfieldNZStLukes. Two winners winner took home $100 Westfield Gift Card each.
Promotion
Photo zone was set up as part of Peter Rabbit kids activity zone. After kids finished their activity (colouring, creating special plunt pot, making rabbit ears, etc.) Westfield staff took photos of them with their creations with Interlike Selfie Machine.

To receive the photo, parents entered their details into the Selfie Machine. All individual photos were delivered by email and sms.
Results
1,099
Photos created
45,147
Photos impressions
1,084
Emails sent
As part of the form, everyone had a chance to sign up to Westfiled VIP Loyalty programme.

237 — Total new sign ups (28% of total unique emails entered)
Engagments
362
Shares
347
Comments
2,641
Likes
Micro Influencers
Lise Cartwright
Pinterest 10,512 followers
Youtube 7,000 subscribers
Twitter 3,701 followers
Siyana
Instagram 1,835 followers
Mikaiela
Instagram 1,641 followers
Riki
Instagram 1,267 followers
Sentiment
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