With more than six million passengers moving through every year, an average of 16,000 daily visitors, Wellington Airport is one of the busiest in New Zealand. An airport's high footfall and diverse mix of visitors makes them sought after for marketing campaigns.
When Wellington Airport wanted to increase awareness of Jetstar Airways' direct flights from Wellington to the Gold Coast and Melbourne routes, Interlike's photo marketing platform was an ideal solution.
The installation was simplicity itself. For 3 weeks, visitors to the Wellington Airport terminal could pop into the open photo booth, create a selfie and enter the draw to win one of 20 flights to the Gold Coast or Melbourne and an optinal additional entry by posting their photo on Instagram with #MyJestarSelfie.