The Matariki Festival is particularly suitable for this as over the past decade it has grown into a popular multi-cultural celebration. In Auckland alone, it is more than 100 events running across the month Tāmaki Makaurau (Auckland), alone.
With just one local activation, AMI was able to run a cost-effective month-long campaign across multiple locations. The Interlike web app taps into the mindset of a visual generation that is now used to experiencing events via the internet.
The campaign had three installations of Interlike's selfie stations at the Te KoraKora on Federal Street festival. Over the day , more than 400 attendees shared photos of themselves at the event on social media with AMI branding on the day.